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Flagship Program

Heal by Hair

Training hairdresser ambassadors in mental health

110M
people affected by mental health in Africa
The Context

A silent crisis

In Africa, mental health is a taboo subject affecting 110 million people. Sixty percent (60%) of them are young women under 25 who suffer from depression and anxiety.

110M

People affected in Africa

60%

Young women under 25

85%

Without access to treatment

The Solution

An innovative 3-day training

Heal by Hair targets professional and self-taught hairdressers living in a French-speaking African country. The program aims to enable hairdressers to observe and recognize early manifestations of mental disorders; and, when needed, refer people to mental health experts.

mhGAP-WHO certified program

Field Data

Cross-Study Report

Solid research and field data guide our actions and honor the communities where we work. We went into the field and interviewed 714 women and 148 hairdressers in 7 countries (including Togo, Cameroon, Ivory Coast) & in the diaspora (France).

67.3%

of women confide in their hairdressers

6/10

would trust an ambassador hairdresser

91%

of hairdressers ready to be trained

714

women interviewed in 7 countries

Our Goals

Three pillars of action

HEAL

HEAL

The ultimate goal of the Heal by Hair program is to improve the mental health and well-being of African women through the hairdresser's chair, one client at a time.

EMPOWER

EMPOWER

Through training hairdresser ambassadors in mental health, the aim is to stimulate innovation in mental health, equip hairdressers with mental health care skills, and break the stigma and silence surrounding mental health disorders in Africa.

ELEVATE

ELEVATE

Train and increase the socio-economic value creation of these hairdressing entrepreneurs.

Training

3-Day Curriculum

The program was designed with the target population in mind to give them a better understanding of mental health.

1

Day 1

Becoming a Mental Health First Aid Hairdresser

Introduction & Immersion

2

Day 2

Learn with Passion, Practice with Purpose

Practical Training

3

Day 3

Women Leadership: Take the Lead, Heal by Hair

Leadership and Empowerment

Join the movement

Together, let’s transform access to mental health in Africa.